In today's retail landscape, smaller holidays — or micro-holidays — are creating exciting new opportunities for grocery retailers. As highlighted by Progressive Grocer, these celebrations allow retailers to spark customer engagement, drive cross-merchandising, and ultimately boost basket size. At Chex, we're helping retailers tap into this growing trend with curated product selections for St. Patrick’s Day and Earth Day.
St. Patrick’s Day: A Touch of Green for Every Aisle
Saint Patrick’s Day, celebrated on March 17th, has evolved into a festive occasion that appeals to a wide range of consumers. Beyond traditional Irish fare, there’s a rising trend of family-friendly celebrations featuring themed treats and snacks. Chex Finer Foods offers a variety of products to help retailers curate eye-catching displays and inspire impulse purchases.
Popular items for Saint Patrick’s Day include:
Chocolate Foiled Shamrocks – A sweet nod to the holiday’s iconic symbol. (Madelaine item 27434)
Guinness-Flavored Chips – A sophisticated option for those seeking authentic Irish flavors. (Keoghs item 35028)
Traditional Irish Shortbreads – Made with real Irish butter, these treats appeal to both kids and adults. (Clare’s item 21573)
Retailers can create engaging displays by pairing these items with festive signage.
Earth Day: Sustainable Selections for Conscious Shoppers
Earth Day on April 22 is the perfect opportunity to spotlight sustainable and eco-friendly products. Shoppers are increasingly looking to align their purchases with their values, and Chex Finer Foods offers a variety of products that celebrate sustainability.
Top Earth Day picks include:
Plant-Based Snacks – Delicious and better for the planet. (Diggables Buckwheat Puffs)
Compostable Packaging Products – Supporting zero-waste lifestyles. (If you Care Products)
Regenerative Agriculture – Highlighting ethical sourcing and environmental responsibility. (Patagonia Provisions)
Pro Tip: Educational signage & Shelf Talkers explaining the benefits of these products can further engage shoppers and reinforce the importance of making greener choices for Earth Day and beyond.
Partnering for Success
By embracing micro-holidays like St. Patrick’s Day and Earth Day, retailers can generate excitement, enhance community connections, and drive incremental sales. Chex is here to support our retailers every step of the way with thoughtfully curated product selections and merchandising inspiration.
Let's Celebrate Small Moments in a Big Way!
Contact your Chex Finer Foods representative today to learn more about our seasonal offerings and merchandising tips.
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