Celebrate Small Moments in a Big Way

At Chex Finer Foods, our Q1 program is packed with opportunities for retailers to connect with customers through micro holidays — those fun, timely celebrations that inspire purchases and engagement. Here’s how your store can make the most of each one:

Dry January: As customers embrace mindful drinking, feature products that pair perfectly with non-alcoholic celebrations — think premium snacks and beverages that deliver flavor without alcohol. Eye-catching displays and promotions that drive trial can help shoppers discover options that fit their new-year resolutions.

Winter Immunity: Winter is prime time for wellness-focused promotions. Highlight products that support immunity and overall wellness, and consider partnering with suppliers to create POS materials that encourage trial while showing customers you care about their health.

Earth Day: Sustainability resonates with today’s shoppers. Use Earth Day to showcase items with eco-conscious packaging or responsibly sourced ingredients. In-store signage and storytelling about these products can reinforce your commitment to the environment and inspire conscious purchases.

Cinco de Mayo: Add festive flair to your shelves! Promote snacks, beverages, condiments and kits that complement Cinco de Mayo celebrations, creating themed displays or pairing products for easy grab-and-go party options. This encourages customers to stock up for gatherings and special occasions.

Mother’s Day: Inspire thoughtful gifting with selections ideal for moms. Curated gift packs or small, indulgent treats positioned as “perfect for Mother’s Day” make it simple for last minute shoppers to find meaningful gifts while boosting basket size and encouraging impulse buys.

By aligning your merchandising and promotional plans with these micro holidays, your store can turn seasonal moments into meaningful and lucrative sales opportunities. Chex Finer Foods’ Q1 program gives you the tools to engage customers, drive traffic, and make every holiday — big or small — a chance to shine.

Ask your sales representative for more information!