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  • Writer's pictureJillian Rebello

Exploring the Latest Trends Unveiled at Expo West 2024

Every year, Expo West serves as a melting pot of innovation and trends in the food and beverage industry. Our category managers navigated through the bustling aisles, and captured 15 exciting trends to keep an eye on in 2024. From revitalized classics to groundbreaking sustainability initiatives, here's a rundown of the top trends spotted at this year's Expo West:



Squeeze Pouches: These convenient pouches are not just for baby food anymore. They're making waves across various categories, offering portable and mess-free solutions for everything from snacks to condiments.


Regenerative Farming: As consumers become more conscious of the environmental impact of their food choices, regenerative farming practices are gaining traction. Brands are highlighting their commitment to soil health and biodiversity, emphasizing the importance of sustainable agriculture.


Adaptogens: In a world where stress seems to be an ever-present companion, adaptogens are emerging as natural allies for managing stress and promoting overall well-being. Expect to see these herbal wonders incorporated into everything from beverages to snacks.



Plant-Based Still Going Strong: The plant-based movement shows no signs of slowing down. From meat alternatives to dairy-free delights, plant-based products continue to dominate the market, appealing to both vegans and flexitarians alike.


Sustainability in Packaging: With the spotlight on environmental consciousness, brands are stepping up their game when it comes to packaging. Biodegradable materials, minimalistic designs, and innovative recycling initiatives are just some of the ways companies are reducing their ecological footprint.


Ramen Meals/Cups: Ramen isn't just college dorm fare anymore. Gourmet ramen meals and convenient cup options are catering to busy consumers craving comfort food with a twist.



Sourdough Pasta: The sourdough craze extends beyond bread, with sourdough pasta making its mark on the culinary scene. This tangy twist on a classic staple adds depth of flavor and a hint of nostalgia to pasta dishes.


Functional/Energy Drinks: Consumers are seeking beverages that do more than just quench their thirst. Functional and energy drinks infused with vitamins, adaptogens, and other wellness-boosting ingredients are meeting this demand, offering a refreshing pick-me-up with added benefits.


Nutrition/Protein/Energy Bars: On-the-go nutrition has never been more popular, and bars packed with protein, energy-boosting ingredients, and essential nutrients are flying off the shelves. With a focus on taste and efficacy, these bars are a convenient solution for busy lifestyles.




Mushrooms: From immune-boosting properties to unique umami flavor profiles, mushrooms are taking center stage in a variety of products. Whether dried, powdered, or fresh, these fungi are proving to be versatile and nutritious additions to any diet.


Gut Health/Fermented Foods: The gut-health trend continues to flourish, with fermented foods taking the spotlight. From kimchi to kombucha, these probiotic-rich delights are not only delicious but also promote a healthy digestive system.


Vitamins & Caffeine/Energy in Protein Bars: Protein bars are getting a boost with added vitamins and caffeine, offering consumers a convenient way to refuel and recharge on the go. These bars are not just for gym buffs anymore; they're catering to the holistic wellness needs of today's active lifestyles.




As Expo West comes to a close, it's clear that the future of food is vibrant, diverse, and sustainable. From innovative ingredients to eco-friendly packaging solutions, these trends are reshaping the industry landscape and inspiring a new era of conscious consumption. As we embrace these changes, one thing is certain: the journey towards a healthier, more flavorful future is well underway.

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